PPC landing page optimisation for DTC founders spending £10k or more a month on Google or Meta ads
Your ads get the click. Your landing page loses the sale.
You pay for every visitor. Most of them leave without buying.
I find where they drop off, what it costs you each month, and the three fixes that will lower your cost per sale first.
Book a 30 minute call →Your ad account looks healthy. Your cost per sale says otherwise.
You do not have a traffic problem. You have a post click problem.
Why PPC landing page optimisation moves your cost per sale more than the ads do.
Take a brand spending £20,000 a month to buy 50,000 visits. At a 2% conversion rate, that is 1,000 orders and a cost per sale of £20.
Lift the page to 2.5% and the same spend buys 1,250 orders. Cost per sale falls to £16. That is 20% cheaper customers with no extra budget.
Fixing the page is often cheaper than finding new traffic. It also makes every future pound of ad spend work harder.
Every leak between your ad and your order, sized in pounds.
A senior review of the full journey from ad to order confirmation. I rank every leak by what it costs you each month.
What I check
Does the page keep the promise the ad made?
Can a stranger tell what you sell, who it is for and why it costs what it costs in five seconds?
Bundles, first order offers and how you frame the price.
Reviews, guarantees and the doubts your buyers carry but never type into a search bar.
Load time, pop ups and every tap between product and payment.
Delivery costs, payment options and surprise charges.
Whether your ad platforms and analytics count the same sales. Many brands make budget calls from numbers that do not agree.
16+ years. 9 sectors. One system.
A clear answer you can act on. Not a long report.
With me. Not a junior analyst.
Each one with a monthly cost in pounds.
Your team, freelancer or developer can build straight from it.
Share it with your team or your agency.
Including when you should do it yourself.
You choose what happens next.
Take the fix list to your team, freelancer or developer.
Your team does the work. I guide the calls that matter.
I run the fixes and your ad accounts together.
Agency, freelancer or senior consultant?
Each option suits a different business. Here is the honest version.
If you need a big team building pages every week, an agency may suit you better. I will say so on the call.
Who this is for, and who it isn't
Three steps. No 40 page deck.
Read only access to your ad accounts, analytics and store is enough.
Ads, landing pages, product pages, checkout and data.
We go through every finding. You keep the fix list and the recording.
Questions founders ask
Yes. Optimization is the US spelling. My work starts at the ad and ends at the order. If you want to see which campaigns make a profit first, start with the ecommerce paid ads audit. If you need one plan across every channel, see my DTC growth strategy work.
Most audits stop at the page. I start at the ad and finish at the order, because the leak often sits in the handover between them. I size every finding in pounds.
The Leak Map is the diagnosis. If you want me to run the fixes, we can agree that on the call. Many founders build in house with the fix list.
Shopify, WooCommerce and most page builders. Google Ads, Meta Ads, Microsoft Ads and TikTok on the paid side.
Read only access to your ad accounts, analytics and store. If your tracking does not work, fixing it becomes the first item on the list.
It depends on how many accounts and funnels you run. You get a fixed price on the call before anything starts.
Stop paying for clicks your page throws away.
Book a 30 minute call. Bring your ad spend and your conversion rate. I will tell you where I would look first and what it is likely costing you.
Book your call →