UX Audit Services
Sectors I have audited
Every sector has different conversion patterns. The recommendations you get are specific to how your customers actually behave — not generic best practice.
Watch: pause your Google Ads and fix your website UX first
Ads can only send people to your site. Your site has to do the rest. In this video I show how navigation, content and mobile design decide your conversion rate. I use a skin clinic as the example.
In this video:
- Why paid traffic fails on a confusing site.
- The UX checks that matter most on mobile.
- How a clinic lifted conversions by fixing its site first.
Table of Contents
A UX audit that finds what stops people buying
Your visitors decide in seconds if your site is worth their time. If they get lost, confused or stuck, they leave. A UX audit finds those moments and shows you how to fix them.
I look at your site the way a new customer does. Then I check what the data says real visitors do. The gap between the two is where you lose money.
Signs you need a UX audit
- New visitors land on your homepage and leave without clicking.
- People add to cart, then drop out at checkout.
- Customers email to ask questions your site should answer.
- Your site looks fine on desktop but feels clumsy on a phone.
- You plan a redesign and want to know what to keep.
What the UX audit covers
- Homepage, category, product, cart, checkout and thank you pages.
- Navigation and search, so people find what they came for.
- Copy and value proposition, so they know why to choose you.
- Heatmaps and session replays of real visitors.
- Mobile layout, speed and tap targets.
- A short review of your top competitors.
What you get
- A page by page list of problems, ranked by how much they cost you.
- Simple wireframes for the pages that matter most.
- Quick wins your team can ship this month.
- A live debrief with me, recorded for your team.
How long a UX audit takes
Most UX audits take three to six weeks for a mid size ecommerce site. If you have no in house UX or CRO team, I can stay on to help ship the fixes.
UX audit cost
- Small ecommerce website: from £2,500.
- Mid size ecommerce website: from £4,500.
- Large ecommerce website: from £7,500.
Book a free 30 minute call or score your marketing free first.
Questions founders ask
What is a UX audit?
A UX audit is a review of how easy your website is to use. It finds the points where visitors get confused or stuck, and shows you how to fix them.
When should I get a UX audit?
Before a redesign, after a drop in conversion rate, or when you are about to spend more on ads. Fixing the site first makes every pound of ad spend work harder.
What is the difference between a UX audit and a CRO audit?
A UX audit focuses on usability. A CRO audit also covers your offer, pricing, tracking and follow up, and ties every problem to lost revenue.
Do you need access to my analytics?
Yes. Read only access to your analytics and any heatmap tool helps me see what real visitors do. If you have no heatmap tool, I can set one up.
Where to go next
These fix the problems that often show up next. Or read more about me first.
Harrods
Avis
Nationwide
Aviva Investors
Bacardi
Timberland
New Look
British Heart Foundation
OVO Energy
Macmillan Cancer Support
Smith & Nephew
EON Next
Hastings Direct
Philip Morris International