Marketing consultant for small businesses doing £500k to £100M. Stop paying for marketing that doesn’t pay back.
I'm Femi Olajiga, a marketing consultant for founders and directors of small businesses. I spent 16 years running marketing for Harrods (over £2 billion in annual sales), Aviva and Bacardi. Now I help smaller firms find where their marketing wastes money. I check every channel, show you what doesn't work, and give you a clear plan to make every pound earn its keep.
35 yes/no questions. Instant score. No agency pitch.
Harrods
Avis
Nationwide
Aviva
Bacardi
Timberland
New Look
Find the right help for your problem
Start with the problem that costs you most. Each page explains what I do, who it suits and what you get.
Your ad spend is rising but profit isn't
You need a senior marketing lead
You want one plan that grows profit
Your website gets traffic but few sales
Watch: the growth marketing plan every small business owner needs
Most small businesses spend on marketing without a written plan. In this video I share the template I use with founders. It covers your brand, your market and the team you need to run it.
In this video:
- Why a written plan stops you buying random marketing activity.
- How to read your market before you spend a pound on ads.
- When to build marketing skills in house instead of renting an agency.
Two types of business. One consultant.
You need a senior marketing lead, not a junior agency account manager.
You run a business doing £500K to £100M. You know marketing matters, but no one in house has the skill to lead it. A full-time CMO costs £80,000 or more before on-costs. The fractional model gives you the same senior lead. I set direction, manage the work and build your team, without the full-time cost.
- No marketing director in place
- Agency relationships that lack strategic direction
- Revenue growth that has stalled or plateaued
- Budget being spent without a clear commercial rationale
Selling online? See my DTC growth strategy.
You know where the gap is. You need someone who can close it.
CRO, paid media, UX or brand. One audit, one roadmap, one clear set of actions. Ads running but not converting? Traffic but no leads? A brand that no longer fits the business? A focused audit is the fastest way to a result you can measure.
- Paid ads spending without clear return
- Website traffic that does not convert to revenue
- A brand that has not kept pace with the business
- Analytics data you cannot trust or act on
Five audits. One growth marketing practice.
Most consultants give you a report. I give you a ranked roadmap, quick wins and help to deliver it across every channel that drives revenue.
Find every barrier that stops visitors from buying. I bring heatmaps, session recordings, user interviews and analytics into one ranked action list.
Check if UX is costing you revenuePage-level friction analysis, checkout funnel review and acquisition channel quality scoring. A clear view of what to test first and exactly why it will move revenue.
Score your conversion rateSEO content aligned to conversion goals, not just traffic. Content gaps mapped to revenue opportunity so you know exactly what to create next.
See where content is losing you revenueA manual review of your Google Ads, Meta Ads and TikTok Ads campaigns. I find the gap between what you are spending and what you should be getting, across all three platforms in one audit.
Find out if your ad budget has wasteA structured review using Michael Johnson’s Five and a Half Steps framework. Connects visual identity, messaging and market positioning to paid, SEO and CRO performance.
Score your brand healthSenior marketing leadership. Without the full-time cost.
For founders and directors who need a marketing lead, not another agency running campaigns on its own.
Decide where to compete, which channels deserve budget and what result each activity must deliver. No more spending without a plan.
Brief, manage and hold agencies accountable on your behalf. You stop being billed for activity that cannot be traced to revenue.
Hire the right people, build the right processes and create a marketing team that runs without the founder in every decision.
Set up reporting so the board can see what works, what doesn’t and where the next pound should go.
Bring paid, organic, brand and content into one growth plan. Not five separate streams of work pulling in different directions.
Find out exactly where your marketing is losing you money.
Before any engagement, take the free marketing audit checklist. 35 yes/no questions across 7 areas. You get an instant score and a clear picture of where to focus first. No agency pitch. No commitment.
Get your free marketing score →Two specialist audits
Google Ads Audit
Find the money your ads waste before you spend more. A manual audit across all three major paid platforms. No auto-generated reports, no junior analysts.
Check your paid ads score →DTC brand? Start with the LTGP Audit.
Brand Audit
Brand problems show up as business problems: higher click costs, longer sales cycles and pressure on price. Often the cause is a brand that no longer fits the business. This audit finds the link and proves it.
Check your brand score →From first call to results in 90 days
No lengthy discovery phase. No generic frameworks. The process is the same whether it is a CRO audit, a paid ads review or a brand audit.
Start with the free 35-question checklist. 10 minutes. Instant results across 7 areas. You see exactly where the gaps are before spending a penny.
A deep dive into your data, ad accounts and analytics. Optimised funnel flows and a prioritised roadmap with revenue forecasts for each improvement.
A 3, 6 and 12 month testing roadmap. We review results together, move fast and build a habit of testing inside your team.
35 yes/no questions. Instant score. No commitment.
Harrods
Avis
Nationwide
Aviva Investors
Bacardi
Timberland
New Look
British Heart Foundation
OVO Energy
Macmillan Cancer Support
Smith & Nephew
EON Next
Hastings Direct
Philip Morris International