CRO Audit Services
Sectors I have audited
Every sector has different conversion patterns. The recommendations you get are specific to how your customers actually behave — not generic best practice.
Watch: how a website redesign drove 90% more appointments for a clinic
A private clinic had traffic but too few bookings. In this case study I show how we fixed the journey from homepage to booking. Appointments rose by 90%.
In this video:
- How to find where visitors give up.
- Why navigation and the homepage matter more than you think.
- How email follow up lifts the conversion rate.
Table of Contents
A CRO audit that shows where your website loses sales
You pay to bring people to your website. Most of them leave without buying or enquiring. A CRO audit finds where they leave, why they leave and what each leak costs you each month.
I have run conversion audits for Harrods, Avis, Nationwide and founder led DTC brands. The same leaks show up at every size. Slow pages, weak offers, unclear prices and checkouts that ask for too much.
Who this CRO audit is for
- Ecommerce brands with steady traffic but a conversion rate that has stalled.
- Lead generation businesses with plenty of visits but too few enquiries.
- Founders whose ad costs keep rising while sales stay flat.
- Teams about to redesign a site who want proof before they spend.
It is not a fit if you get fewer than 1,000 visits a month. At that level, more traffic or a better offer will help you more than testing.
What the conversion rate audit covers
- The full journey from ad or search result to order or enquiry.
- Landing pages, product pages, cart, checkout and forms.
- Offer, price framing, delivery costs and returns.
- Trust signals such as reviews, guarantees and case studies.
- Mobile speed and every tap between product and payment.
- Tracking, so we know the numbers we judge are right.
- Email and SMS follow up for people who leave without buying.
What you get
- A list of every leak, ranked by what it costs you each month.
- The three fixes I would make first, and why.
- A 3, 6 and 12 month test plan your team can run.
- A live walkthrough with me, recorded for your team.
How the CRO audit works
- Discovery call. We agree your goals, your numbers and what good looks like.
- Access. You give me read only access to analytics, your store and ad accounts.
- Review. I work through every stage of the journey and size each leak.
- Debrief. We go through the findings and agree what to fix first.
- Support. You build it in house, or I help your team test and ship the fixes.
Book a free 30 minute call or score your marketing free first.
Questions founders ask
What is a CRO audit?
A CRO audit is a review of your website and funnel that finds why visitors leave without buying or enquiring. It ranks each problem by what it costs you, so you fix the biggest leaks first.
How is a CRO audit different from a UX audit?
A UX audit looks at how easy your site is to use. A CRO audit goes further and ties each problem to lost revenue, your offer and your tracking. Many clients start with the CRO audit and add a UX audit if usability is the main issue.
How long does it take?
Most CRO audits take two to four weeks, depending on the size of the site and how many funnels you run.
Do you run the A/B tests too?
I can. Some clients run the test plan in house and use me for coaching. Others ask me to run it with their team.
What results should I expect?
Across 40+ brands, the average lift in conversion rate is 35% within 90 days of acting on the findings. Your result depends on your traffic, your offer and how fast you ship the fixes.
Where to go next
These fix the problems that often show up next. Or read more about me first.
Harrods
Avis
Nationwide
Aviva Investors
Bacardi
Timberland
New Look
British Heart Foundation
OVO Energy
Macmillan Cancer Support
Smith & Nephew
EON Next
Hastings Direct
Philip Morris International