Content Audit Services
Sectors I have audited
Every sector has different conversion patterns. The recommendations you get are specific to how your customers actually behave — not generic best practice.
Watch: the SEO KPIs that move your profit and loss
Traffic is not the goal. Customers are. In this video I explain the SEO and content numbers that link to revenue. I also cover how AI search changes what you measure.
In this video:
- The gap between vanity metrics and commercial metrics.
- How content lowers your customer acquisition cost.
- What to measure now that AI answers more searches.
Table of Contents
A content audit that shows which pages earn their keep
Most businesses keep adding content and never check what it does. Some pages bring in buyers. Some bring in traffic that never buys. Some do nothing at all. A content audit tells you which is which.
I review your website, email and social content against what your customers search for and how they buy. Then I show you what to keep, what to fix, what to cut and what to write next.
What the content audit covers
- Website pages and blog posts: traffic, rankings, leads and sales.
- Search demand: the questions your buyers ask that you don't answer.
- Email content: whether your flows match the pages they send people to.
- Social content: whether it matches your offer and your landing pages.
- AI search: whether tools like ChatGPT and Google AI Overviews can find and cite you.
- Competitors: where their content wins and where it is weak.
What you get
- A keep, fix, merge or cut decision for every page.
- A list of content gaps, ranked by buying intent.
- Pages that compete with each other for the same search, and how to fix them.
- A content plan your team can follow for the next 90 days.
Why a content audit lowers your marketing costs
Good content brings in buyers you don't pay for each click. That lowers your customer acquisition cost over time and makes you less reliant on paid ads. Weak content does the opposite. It takes time to make and sends the wrong people to your site.
Book a free 30 minute call or score your marketing free first.
Questions founders ask
What is a content audit?
A content audit is a review of all your content to see what drives leads and sales. It shows what to keep, fix, merge or remove, and what to create next.
How often should I run a content audit?
Once a year for most businesses. Run one sooner if your traffic drops or you plan a new site.
Does a content audit help SEO?
Yes. It finds pages that compete with each other, pages that need updating and gaps your buyers search for. Fixing those is often the fastest SEO win.
Do you write the new content too?
I can plan it and review it. Many clients write in house with my brief, which keeps costs down and builds their own skills.
Where to go next
These fix the problems that often show up next. Or read more about me first.
Harrods
Avis
Nationwide
Aviva Investors
Bacardi
Timberland
New Look
British Heart Foundation
OVO Energy
Macmillan Cancer Support
Smith & Nephew
EON Next
Hastings Direct
Philip Morris International