Ecommerce paid ads audit for DTC founders. Cut wasted Google and Meta spend by up to 50%.
You don't have a paid media problem. You have a profit margin problem.
The LTGP (Lifetime Gross Profit) Paid Ads Audit maps your ad spend to real profit margins. I split them by channel, campaign, product and customer segment. You leave with a clear plan to cut wasted ad spend and grow profit margin, not only revenue.
No pitch. No retainer talk. A working session on your numbers and a plan that's yours to run with. No ongoing dependency.
Up to 50%
lower paid media costs for suitable brands, without sacrificing profit or growth
£10k–£5M
monthly ad spend managed, from founder-led DTC brands to enterprise
40+
We don’t like claiming to have worked with “thousands of ecommerce brands.” Over the past 16 years, we’ve worked with more than 40 DTC brands.
16+
years hands-on in SEO, paid media and CRO
How It Works
Who the LTGP Paid Audit is for, and who it isn't
Most paid media reports stop at ROAS and conversion rate. Those numbers make a campaign look efficient. They don't show if it makes a profit. That's not something you got wrong. It's a measurement gap most agencies and dashboards never set out to close.
Good fit
- DTC ecommerce brands spending $15k+ / £15k+ a month on Google or Meta ads
- You have at least 3 months of order and ad spend data to work with
- You want a clear answer, not an ongoing dependency on an agency
Not a good fit yet
- You're pre-revenue or still testing product-market fit. Spend on winning your first customers before you audit ad profit.
- You're spending under $3k / £3k a month. The coaching programme will teach you more than an audit will cost you.
- You want someone to run your ads day-to-day. That's a retainer conversation, not this audit.
Previous clients include:
Harrods · Bacardi · Timberland · Valentte London
The LTGP Audit: an ecommerce paid ads audit built on profit
What you get:
A written breakdown of which channels, campaigns, products and segments make a profit. Not only which ones convert.
A scale / hold / cut recommendation for each one
A prioritised 90-day action plan you or your team can run without me
| Femi | Agency | Junior hire | |
|---|---|---|---|
| Monthly cost | From a single audit fee, no retainer required | $2k–$8k / £2k–£8k a month + ad spend margin | $30k–$45k / £30k–£45k a year + on-costs, before they're any good |
| Time to first result | 10 working days | 4–8 week onboarding, then a monthly cycle | 3–6 months to competence |
| Who touches your account | 16+ years hands-on, direct, no account manager layer | Often a junior account manager, senior oversight optional | One person, learning on your budget |
| Channel depth | Google, Meta, TikTok, CRO, SEO, brand. One view across all | Often covers one or two channels | One channel, one skill level |
| Incentive | Paid for the finding, not for keeping you spending | Often paid a % of ad spend. More spend, more fee | Salaried regardless of outcome |
| Day-to-day execution | Not included. This is a one-off audit, not ongoing management | Built for this. A team runs your campaigns daily | Built for this. In-house and on hand every day |
About Femi
ROAS was never a profit metric. It tells you a campaign is efficient. It doesn't tell you if the business makes money from it. That gap is where most DTC ad accounts leak margin.
I'm a growth marketing consultant and fractional CMO. I have 16+ years in performance marketing, brand strategy and commercial growth. I've worked with Harrods and Aviva Investors. I also work with founder-led DTC brands that have no in-house marketing team.
My work always ties marketing back to commercial results. That means revenue, contribution margin, CAC and lifetime gross profit. Not vanity metrics. The LTGP Audit applies that same approach to your ad account. It's a working session on your numbers, not a sales pitch dressed up as a report.