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Free Marketing Audit Checklist Template

Marketing audit checklist: how strong is your marketing right now?

Most business owners have a gut feeling about their marketing. This checklist turns that feeling into a score. 35 questions across 7 areas. Takes 10 minutes. You get an instant result and a clear picture of where to focus first.

  • ✓Covers brand, Google Ads, SEO, website conversion, analytics, content and competitor awareness.
  • ✓Yes or no answers. No jargon. No marketing knowledge required.
  • ✓Instant score with a section breakdown and observations based on your answers.
  • ✓Used by Femi Olajiga as the starting point for every marketing audit engagement.
Score your marketing now → See the full audit service
What you get
A scored breakdown of your marketing across 7 areas, with observations on where the gaps are and what they are costing you.
35
yes/no questions across 7 marketing areas
10
minutes to complete. Instant results. No waiting.
7
section scores so you know exactly where the gaps are
Free
no payment, no commitment, no agency pitch
Score your marketing now →
Want a full audit? See the service
Free Marketing Audit Checklist

Is your marketing actually working?

35 yes/no questions across 7 areas. Takes 10 minutes. You get an instant score, a section breakdown, and a clear picture of where your marketing is costing you money — before you spend a penny.

Brand & PositioningSection 1 of 7
SECTION 01
Brand & Positioning
Do you have a clear, written statement of what makes your business different from every competitor in your market?
Do you have documented brand guidelines covering logo, colours, typography, and tone of voice?
Is your brand identity consistent across your website, social media, email, and any offline materials?
Do you know what your customers say about you on reviews and social media — and are the themes mostly positive?
Is your brand positioned at the right price point — does your visual identity and messaging match what you charge?
1 of 8
SEO & Organic VisibilitySection 2 of 7
SECTION 02
SEO & Organic Visibility
Do you currently appear on the first page of Google for important search terms your customers use to find your product or service?
Has a technical SEO audit ever been done on your website, and is your site mobile-friendly?
Do you have Google Search Console set up and do you regularly check it for errors and search performance data?
Do you publish blogs, guides, or case studies on a regular basis to attract organic search traffic?
Do you measure your SEO performance against commercial metrics like revenue and qualified leads — not just traffic?
2 of 8
Google AdsSection 3 of 7
SECTION 03
Google Ads
Is conversion tracking set up in your Google Ads account, and do you know the exact cost per acquisition for each campaign?
Do you have negative keywords set up to prevent your ads from showing on irrelevant searches?
When someone clicks your Google Ad, do they land on a dedicated landing page built specifically for that campaign — not just your homepage?
Do you own and control your Google Ads account — not your agency — and can you access it independently?
Are your Google Ads contributing to measurable revenue and profit growth — not just clicks and impressions?
3 of 8
Website & ConversionSection 4 of 7
SECTION 04
Website & Conversion
Do you know your website's current conversion rate, and is it something you actively monitor and work to improve?
Does your website display customer reviews, testimonials, and case studies on the pages that matter most?
Is your value proposition clear within the first 5 seconds on your homepage — does a visitor immediately understand what you do and who it is for?
Do you retarget website visitors who leave without converting — on Google, Meta, or other platforms?
Do you have lead magnets, email capture, or free resources to capture contact details from visitors who are not yet ready to buy?
4 of 8
Analytics & TrackingSection 5 of 7
SECTION 05
Analytics & Tracking
Do you have Google Analytics 4 (GA4) set up on every page of your website, including thank-you pages and checkout steps?
Are your conversions tracked accurately in GA4 — and are you confident the data you see reflects what is actually happening?
Are you filtering out internal traffic — your own team's visits — from your analytics data?
Is your GA4 connected to Google Ads and Google Search Console so your data sources are talking to each other?
Do you have a dashboard or regular report that shows you which channels are driving commercial results — not just traffic?
5 of 8
Content & EmailSection 6 of 7
SECTION 06
Content & Email Marketing
Do you have a documented content strategy — with a plan for what to create, who creates it, and where it gets distributed?
Can you directly connect a piece of content to a customer or a qualified lead in your pipeline?
Do you have automated email sequences set up — such as a welcome series, abandoned cart, or re-engagement flow?
Do you clean your email list regularly, and do you know your average open rates and click-through rates?
Can you attribute a measurable amount of monthly revenue directly to your email marketing activity?
6 of 8
Competitor AwarenessSection 7 of 7
SECTION 07
Competitor Awareness
Can you name your top 5 direct competitors and do you know which ones are currently gaining market share?
Do you know which keywords your competitors rank for organically that you do not — and have you ever done a gap analysis?
Do you know whether your competitors are running paid ads on Google, Meta, or other platforms — and what their messaging is?
Do you know what complaints customers leave about your competitors on Trustpilot or Google Reviews — and does your business address those gaps?
Is your positioning clearly differentiated from your competitors — or do you look and sound broadly similar to everyone else in your market?
7 of 8
Almost doneStep 8 of 8

Your score is ready

Enter your name and email to see your full breakdown. Results are instant. No pitch emails. No agency follow up.

Results are instant. No follow up emails unless you ask for one.

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out of 35
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Score by section

What this means for your business

Book your free 30-minute discovery call

Femi will go through your score and tell you exactly which gaps to close first — and what fixing them is likely to add to your revenue. No pitch. No commitment.

Book my free discovery call →
What Happens Next

Your score is a starting point, not a verdict

The checklist tells you where the gaps are. What you do about them determines whether they keep costing you money. Three options, depending on where you are.

OPTION 01
Fix it yourself

Use your section scores to prioritise where to focus first. Start with the lowest scoring area. Your results include observations on what each gap typically costs you commercially.

OPTION 02 — RECOMMENDED
Book a free discovery call

Bring your scores to a free 30-minute call with Femi. He will tell you which gaps to close first and what the commercial impact of each fix is likely to be. No pitch. No commitment. No agency follow-up.

OPTION 03
Commission a full audit

A full Marketing 360 Audit goes deeper than a checklist. Femi reviews your actual data, ad accounts, analytics and spend, then delivers a prioritised roadmap with commercial impact estimates for every fix.

Watch

Watch: a real marketing audit of a small business

I audited a small insurance company and found where its marketing lost money. In this video I share what I found and what we changed. It shows what your checklist score means in practice.

In this video:

  • The issues that show up in most small business audits.
  • How to judge if your marketing performs.
  • Where to cut cost without losing leads.

Watch on YouTube · More videos on my channel

FAQ

Marketing audit checklist questions

What is a marketing audit checklist?

It is a list of yes or no questions that tests the basics of your marketing. This one has 35 questions across 7 areas. They cover brand, SEO, Google Ads, your website, data, content and rivals.

How long does it take?

About 10 minutes. You get your score straight away, with a breakdown for each of the 7 areas.

What should I do with my score?

Fix the area with the lowest score first. If you want help, book a free 30 minute call and I will review your answers with you.

Is the checklist the same as a full marketing audit?

No. The checklist shows where to look. A full marketing audit checks your real data, accounts and spend, then ranks every fix by profit.

Related services

Where to go next

These fix the problems that often show up next. Or read more about me first.

Marketing auditA full review of every channel, ranked by profit.Growth marketing consultantSenior help to cut wasted ad spend and grow profit.Google Ads auditFind wasted spend across Google, Meta and TikTok.
Ready to act on your score?

A 30-minute call costs nothing

Bring your checklist results. Femi will go through your lowest scoring areas and tell you exactly what to fix first — and what each fix is worth to your revenue. No pitch. No agency follow-up.

Book my free discovery call →

Or call directly: +44 (0)7568 091722