Growth marketing consultant for DTC and lead gen founders doing £500k to £5M
You Don't Have a Paid Ads Problem. You Have a Profit Margin Problem.
Most founders blame the algorithm, the agency or the platform when revenue and profit fall. In most cases the real problem is wasted spend and no clear view of what makes money. You can fix it in weeks, not months. I've fixed it for Harrods' 600,000-page ecommerce site and for founder-led startups like Valentte London. That's how most clients cut paid media costs by up to 50% without slowing growth.
Book Your Free Profit Leak Audit →The Profit Leak Audit: Three Answers in 30 Minutes
This isn't a generic paid ad strategy chat. On this call, I run your numbers through three checks and tell you what I find. No pitch deck. No waiting for a follow-up report.
We work out what each new customer costs you and check it against your margins. Then we tell you straight. Is it burning money, or is it time to scale?
Revenue isn't profit. We check which campaigns still make money after discounts, returns and fulfilment costs. Looking good on ROAS isn't enough.
You leave with a concrete figure. How much budget works against you now, and where it should move instead.
You walk me through your numbers and what's happening in the business.
I run the CAC Diagnosis, Profitability Check, and Margin & Spend Calculator live. I use your real figures.
You get a clear next step. What to fix first, and whether working together further makes sense.
16+ years across performance and growth marketing with a focus on profitability
I've run acquisition, retention and brand strategy for household names. And for founders with no marketing team at all. Same system, different scale.
It's Not Your Fault Your Ads Stopped Getting Results
Most agencies get paid for activity, not outcomes. More campaigns, more spend, more reporting decks. So nobody's incentivised to show you where the budget is leaking. I get paid the same whether your CAC is high or low. That's why I'll tell you the truth about what's working and what isn't.
“I've run performance marketing for multi-million-pound brands like Harrods and Aviva. And for founders with no marketing team at all. The system is the same. Most brands are burning cash they don't need to.”Book Your Free Profit Leak Audit →
We Fix the Bottleneck That's Costing You Money
I find the exact leak in your acquisition, conversion or retention funnel. I draw on 16+ years across performance marketing, CRO and brand strategy. Then I help you fix it fast.
This isn't a course, and it isn't a black-box retainer. It's direct access to someone who has run this at every scale. From multi-million-pound brand budgets to founder-led startups.
Book Your Free Profit Leak Audit →The Profit Leak Audit Framework
A five-part system for turning paid acquisition into a profit engine, not a cost centre.
See where budget leaks on Google, Meta and YouTube. Do it before you spend another pound.
Restructure accounts, creative and targeting around profit. Not vanity metrics.
Fix the leaks between click and sale so paid traffic pays back.
Turn one-time buyers into repeat revenue and lift LTV without more ad spend.
Build the positioning and internal capability that let you spend less on ads over time, not more.
Learn How Growth Works Before You Pay for Anything
Every week, I break down how paid acquisition, CRO and retention connect to profit. I do it on the Founder Growth Playbook podcast and YouTube channel. No jargon. No theory you can't use.
16+ Years, 9 Sectors, One System
I've sat inside ad accounts at both ends of the scale. Multi-million-pound brand budgets. And founders spending their own savings on their first campaign.
None of this matters if it doesn't translate to your numbers. That's what the call is for.
Book Your Free Profit Leak Audit →A Growth Marketing Consultant You Speak To Directly, Not a Black Box Retainer
Most agencies fail because they don't build your in-house capability. Most courses fail because there's no real feedback on your actual numbers.
Direct calls on your numbers, your funnel and your budget. Not generic frameworks.
Support inside your ad accounts, analytics and landing pages. Not a slide deck.
Build the in-house capability to run this yourself. That's the point, not the upsell.
| Femi | Agency | Junior hire | |
|---|---|---|---|
| Monthly cost | Fractional engagement, scoped to what you need | £2k–£8k/month + ad spend margin | £30k–£45k/year + on-costs, before they're any good |
| Time to first result | Weeks, not months. Direct senior time from day one | 4–8 week onboarding, then a monthly cycle | 3–6 months to competence |
| Who touches your account | 16+ years hands-on, direct, no account manager layer | Often a junior account manager, senior oversight optional | One person, learning on your budget |
| Channel depth | Google, Meta, TikTok, YouTube, SEO, CRO, retention and brand, one view across all | Often specialises in one or two channels | One channel, one skill level |
| Incentive | Paid to build your in-house capability, not to keep you dependent | Often paid a % of ad spend. More spend, more fee | Salaried regardless of outcome |
Straight Answers for Founders, No Marketing Degree Required
On the Founder Growth Playbook podcast, I talk to founders, CMOs and heads of growth. We get into what moves revenue. No jargon. No theory that doesn't apply to a business your size.
Book Your Free Profit Leak Audit →Every Lever Between Ad Spend and Profit
Most of these problems only show up once paid acquisition improves. That's why I fix them in sequence. I don't sell them as a random list of services.
Full-funnel audits and builds that cut wasted spend and lift ROAS.
Facebook and Instagram campaigns built around real profit metrics, not vanity reach.
YouTube strategy that feeds your search and retargeting funnel. No more ads running alone.
Creative-led TikTok campaigns built for DTC and lead-gen brands.
Organic visibility that compounds instead of switching off the moment budget stops.
Landing page and funnel fixes that turn existing traffic into more customers.
Page-level testing and rebuilds focused on the moments that decide conversion.
Usability fixes across the whole site journey, from first page to checkout.
Message and creative direction built on why people buy.
Lifecycle and loyalty systems that lift LTV without new ad spend.
Tracking and reporting you can trust enough to make budget decisions from.
Positioning that improves conversion efficiency and reduces your dependence on discounting.
Structured coaching and roadmaps for founders bringing marketing in-house.
Three Ways to Get This Sorted
The audit call itself is free. Pricing for ongoing work depends on scope. Book a call and I'll tell you straight which of these fits. That includes if the answer is none of them yet.
A free 30-minute call. I audit your Google and Meta ad accounts, analytics and funnel. You find out where budget leaks and what to fix first.
Ongoing 1-on-1 strategy and hands-on implementation. Plus team training across paid media, CRO and retention.
Full management of your paid media and growth marketing, end-to-end, when you want it handled for you.
Nobody Warns You How Isolating Running Your Own Growth Can Be
Late nights in Ads Manager. Another agency proposal you don't quite trust. A dashboard full of numbers nobody ever explained. You don't need another course. You don't need a retainer that outlives its usefulness. You need someone who has run this, sitting across the table from you, until your team can run it without me.
The Goal Isn't to Keep You as a Client Forever
“My job is to make your in-house team good enough that you don't need an agency. That's the whole point.”
The Answers to Your Questions
Start with the leak that costs you most. If you sell online, the ecommerce paid ads audit shows which campaigns make a profit. If you want one plan across every channel, see DTC growth strategy. If you need senior help every week, see fractional CMO services.
You get three things in 30 minutes. A CAC Diagnosis. A Paid-Acquisition Profitability Check. A Margin & Media-Spend Calculator. I run all three live on your real numbers. Then you'll know if your CAC is a problem. You'll see which campaigns make money, and how much spend you could move or cut.
Founders and business owners with roughly £500k–£5m in revenue. You might run paid media yourself, use an agency, or be thinking about it. Either way, you want a clearer link between marketing spend and profit. I've managed paid ad accounts from £10k to £5 million a month in spend. So this works whether you're starting out or already scaling.
You deal with me, someone who has run this at Harrods and Aviva scale. Not a junior account manager. The goal is to build your in-house capability, not create a permanent retainer.
Yes. I run every call and every audit myself.
I'll be straight with you. Sometimes the right next step is a single audit or a training session, not a retainer. I'll say so.
Paid media fixes often show up within weeks. Structural changes, like brand, retention and team capability, compound over months.
It depends on scope. We'll agree that on the call, based on what your business needs.
Ready to Find Out What's Costing You Money?
Book a free call. If it's a fit, we'll map out where your budget is leaking and what to fix first.
Book Your Free Profit Leak Audit →