Agile Marketing
How to apply Agile in non-IT teams
Before we start it is important to highlight that agile started in technical teams (software) but has been…
Agile Marketing
Agile Marketing
Applying Scrum for non-IT none techincal teams
Although Scrum had been in existence long before 2001, Jeff Sutherland and Ken Schwaber were the two individuals…
Agile Marketing
Suggested reading for Agile marketing teams
Recently I was asked to recommend my ‘best books’ for marketing teams looking to adopt agile ways of…
Agile Marketing
What is Business Agility?
What is Business Agility? Depending on who you ask, you will probably get different definitions of business agility…
Agile Marketing
5 Challenges Of Applying Scrum in Marketing Teams
The first part of this article will sound geeky because it provides an overview of Scrum in software…
Agile Marketing
How to create agile marketing teams
Agile started in the software industry, when a group of thought leaders combined their vision and experience to…
Brands I have worked with
Harrods
Avis
Nationwide
Aviva Investors
Bacardi
Timberland
New Look
British Heart Foundation
OVO Energy
Macmillan Cancer Support
Smith & Nephew
EON Next
Hastings Direct
Philip Morris International