How to apply Agile in non-IT teams
Before we start it is important to highlight that agile started in technical teams (software) but has been proven to work across teams in other…
Applying Scrum for non-IT none techincal teams
Although Scrum had been in existence long before 2001, Jeff Sutherland and Ken Schwaber were the two individuals who pioneered and championed the adoption of…
Suggested reading for Agile marketing teams
Recently I was asked to recommend my ‘best books’ for marketing teams looking to adopt agile ways of working. As you are probably already aware,…
What is Business Agility?
What is Business Agility? Depending on who you ask, you will probably get different definitions of business agility based on their own perspective of what…
5 Challenges Of Applying Scrum in Marketing Teams
The first part of this article will sound geeky because it provides an overview of Scrum in software development. In the following section we then…
How to create agile marketing teams
Agile started in the software industry, when a group of thought leaders combined their vision and experience to create the Agile Manifesto. This group of…