Training Workshop For CMOs, Marketing Directors, Leaders and Managers

Agile refers to how teams increase the speed of task execution. By adopting an iterative process and mindset to foster continuous improvement. It improves collaboration between team members and external stakeholders. Helping teams evolves into a self-organizing and cross-functional teams.

As marketing team leaders, you are keen to create a culture of high performance across your team. Adopting Agile marketing in the context of your team is not something that happens from a 3 day workshop. It is important to apply Agile practices that works for you team and ignore what does not work. And the only way to adopt Agile without hiring a Agile coach is by working with us. We have a background in marketing and also a certified team coach by the ICF. We will work with you to create an Agile leadership roadmap tailored to the context of your team.

This is an interactive workshop that provides an overview of Agile frameworks.   along with other Agile process, practices and tools. It covers leadership skills required to lead collocated and distributed Agile marketing team. It provide marketing leaders with tools to transition to Agile way of working. You will learn from real life case studies. Learning practical issues other team leaders face when introducing Agile marketing.

As part of the Agile marketing adoption, we will provide you with behind the scene support. This will give you the needed resources to drive the implementation of Agile by yourself. The training will help you add agility to your team and your leadership style.

Training requirements

To ensure you have the foundation knowledge required, kindly read the following:

Who should attend?

  1. CMOs
  2. Marketing Directors
  3. Marketing Managers
  4. Team Leads
  5. New Managers

Listed below are some of the benefits you will get from Agile Marketing:

  1. Align different individual and team goals toward strategic business goals.
  2. Improve decision making process by ensure universal buy-in from all stakeholders.
  3. Organise individuals and teams around an effective process that reduces delays and bureaucracy.
  4. Help marketing teams manage dependencies between individuals and external teams.
  5. Creates an environment psychologically safety. Which fosters a culture of collaboration, creativity, innovation and continuous improvement.

This training workshop addresses the following questions:

  1. What is Agile in the context of marketing and how does frameworks like Scrum, Kanban and other fit?
  2. How do I sell Agile marketing to my team and other leaders in my company?
  3. How do I get started with Agile Marketing in my team?
  4. Will my role as the leader of the marketing team change?
  5. What are the steps my team needs to take in their Adoption of Agile marketing?
  6. As the leader of the marketing team, what adjustments do I need to make?

Training Internal Agile Marketing Facilitators and Coaches

Hiring an Agile coach is expensive and it is better to managers and members of your team. We can help you create an Agile marketing centre of excellence with your company. Internal stakeholders will be receive training, mentoring and coaching to champion Agile.

The process will involve the following:

  1. Detailed discussions with leaders and managers within your marketing team.
  2. Interview individuals on your marketing team as part of an Agile situation analysis.
  3. We deliver on-site or online virtual Agile marketing training to the marketing team.
  4. Work with the CMO or Marketing director to select internal Agile marketing coaches.
  5. Extended training workshops spread over 3-6 months.
  6. Develop internal Agile marketing training manuals.