Agile marketing training

  • > Implementing Agile frameworks like Scrum and Kanban in the context of marketing
  • > Agile marketing planning and execution
  • > Using analytics and CX feedback loops to inform marketing strategies

Agile Marketing Training

Problems that marketing teams have are not going to be solved by the knowledge and experience of senior members of the team alone, it requires collective intelligence of the entire team to achieve marketing intelligence and agility. I will work with senior leaders and team members to accelerate team performance through upgrading marketing teams towards frameworks like Scrum and Kanban, which is preceded by a shift in mindset and development of individual and team emotional intelligence. Training your marketing team in agile marketing will enhance teamwork, communication and trust across the team, thus resulting in stronger relationships. I work with senior managers and team members to create a shared vision and team agreement through a 3-5 days intensive collaboration workshop, the impact of which will enhance productivity and positivity across the entire marketing team. The focus of this 3-5 day agile marketing training retreat is on upgrading the mindset of the team and establishing the team agreement. We then work together to create the individual and team vision and the create alignment required to execute strategic planning.

Marketing agility is a new way of working that originated from marketing teams within the software industry. The approach was borrowed from the IT software development teams and adapted to suit the requirements of marketing teams. Agile marketing promotes adaptive campaign planning and execution based on the combination of Analytics and Customer Experience insights.
Agile marketing is about creating customer-centric campaigns with the aim of increasing business revenue. These days, marketers rely heavily on tools and external agencies to create marketing campaigns without ever having a face-to-face conversation with actual customers. We struggle to understand the ‘why’ behind web analytics and other predictive data because they only provide the ‘what’ of customer behavior. What hinders most marketing teams is the lack of effective customer feedback loops to inform their marketing strategy. It is not just the execution of marketing campaigns, but the structure and skill requirements of marketing teams also needs to change in order to harness the benefits of agile methodologies.

In my experience, an Agile marketer has learned to design adaptive marketing campaigns whilst allowing the flexibility to make changes based on customer feedback. This is why it is important to learn and understand the skills and competencies required to become Agile in marketing. Agile marketing requires a change in mindset and a sharpening of intrapersonal and interpersonal skills of every member of the marketing team before the whole team can evolve into a high-performing agile marketing team.


The Agile Marketing Training Process

All trainings are tailored to the needs of the specific internal audiences: we start with the CMO and other senior managers and then roll it out to specific customer-oriented teams (e.g marketing, sales, customer service, etc.). The short introductory trainings are followed by 320+ hours of combined training and coaching over the period of 6-7 months, which includes one-to-one skill development with every member of the agile marketing team involved. There are also opportunities for flexible learning through teleclasses, e-workshops, in addition to on-site face-to-face workshops and coaching. I also offer support to senior management teams with the process of recruiting new members into the agile marketing teams and we work together to create a robust agile marketing induction process to help new recruits embrace marketing agility from day one on the job.


The workshop involves role playing and simulation of actual marketing tasks performed on a daily basis. We will go through the marketing campaign planning and execution using different Agile frameworks and rituals based on the preferences of participants.


This workshop is the start of the agile journey for marketing teams and is specifically designed for Senior C-level marketing executives, as well as other individuals within marketing teams who are interested in adopting the Agile way of working. Participants will learn from practical case studies how marketing Teams in companies like Avaya, Autodesk, and other software companies are applying frameworks like Scrum and Kanban in the context of their marketing teams.


This workshop will enable you to:
Understand Agile Values and Principles
Understand How to Develop Agile Mindset
Understand Agile Frameworks Like Scrum And Kanban
Learn Important Agile Rituals and Events
Learn the Importance of Customer Experience
Learn How to Create Customer Journey Maps


Developing a deep and practical understand of customer feedback loops to your marketing planning and execution activities, whilst being able to:
Gather important qualitative insights
Organize Agile meetings
Create quarterly, monthly and weekly prioritized Task Lists
Understand the Importance of Soft Skills in marketing agility
Recognize the Agile Leadership Style


Price is dependent on a range of factors, including the profile of the target audience and the training format. Please get in touch for a tailored quote based on your specific requirements.



Femi Olajiga is an agile marketing coach and author of Lean-Agile Marketing: How to Become Agile and Deliver Marketing Success. He enables companies to become agile across their marketing function to drive business growth. He is a T-shaped marketing professional with over 10 years of experience in digital strategy development, search marketing, web analytics, customer experience, content marketing and was part of agile marketing teams in both B2B and B2C companies operating in a wide range of industries, including: IT, software development, pharmaceuticals, retail, telecommunications, marketing, media and non-profits. He has extensive experience of training and mentoring marketing teams towards developing and executing successful integrated Agile marketing strategies. Femi holds an MSc in Marketing from Heriot-Watt University and is certified in Google analytics and customer experience, as well as value proposition development, with extensive hands-on experience of agile marketing implementation (Certified Scrum Master), with an emphasis on Lean principles.
Using a range of Agile Marketing frameworks, he helps companies evaluate and optimize their customer experience touchpoints to increase customer acquisition, customer retention and customer lifetime value so they can grow their bottom line.
Femi offers a range of training, coaching and mentoring options, both on-site/in-person and using contemporary digital technologies, such as Zoom. Sessions can be delivered 1-on-1, in pairs or in small groups of up to 12 people. Please get in touch to discuss your requirements and get a tailored quote. Email Phone +447568091722.