Agile Marketing Consultant, Trainer and Coach
Femi Olajiga is an agile marketing consultant and coach and author of Lean Agile Marketing: How to Become Agile and Deliver Marketing Success. He enables companies to become agile across marketing to drive business growth. He is a T-shaped marketing professional with over 10 years of experience in digital strategy development, search marketing, web analytics, customer experience, content marketing and was part of agile marketing teams in both B2B and B2C companies operating in a wide range of industries, including: IT, software development, pharmaceuticals, telecommunications, retail, marketing, media and non-profits. He has extensive experience of training and mentoring marketing teams towards developing and executing successful integrated Agile marketing strategies. Femi holds an MSc in Marketing from Heriot-Watt University and is currently working on completing his ICF coaching certifications.
Femi is certified in Google analytics and customer experience, as well as value proposition development, with extensive hands-on experience of agile marketing implementation (Certified Scrum Master), with an emphasis on Lean principles. Using the Agile Marketing framework, he helps companies evaluate and optimise their customer experience touch points to increase customer acquisition, customer retention and customer lifetime value so they can grow their bottom line.
Femi offers a range of training, coaching and mentoring options, both on-site/in person and using contemporary digital technologies, such as Zoom. Sessions can be delivered 1-on-1, in pairs or in small groups of up to 12 people. Please get in touch to discuss your requirements and get a tailored quote.
My Work Ethic
My values and work ethic shape everything I do as an Agile marketing consultant and form the basis of my relationship with clients and all other internal and external stakeholders. Agile marketing underpins my approach to creating a sustainable optimisation strategy where we continue to set challenging performance targets, particularly with regards to increasing your (the client’s) business revenue and overall market share.
I have real-world corporate (in-house) as well as agency background in Customer Experience, Agile Marketing, Web Analytics and Customer Research.
I have obtained a range of industry certifications, including being a Certified Analytics Professional (Google), Customer Experience Certified, Certified Agile (Scrum) Project Management Professional (ScrumAlliance) and also Certified Digital Strategy Consultant. My industry portfolio includes client website projects for FICO.com, Smith-nephew.com, PayPal.com and Timberland.com to mention a few.