Customer Experience Optimisation Consultant
I am an independent customer experience (CX) optimisation consultant and trainer. My consulting services support in-house marketing teams in their daily effort to increase business revenue from their marketing initiatives. I do this by taking an agile marketing approach to collaborate and execute customer experience campaigns which guarantee success. Listed below are the Services I provide:
Customer Journey Mapping
Web Analytics Consulting
My Work Ethic
My values and work ethic shape everything I do as a consultant and form the basis of my relationship with clients and all other internal and external stakeholders. Agile marketing underpins my approach to creating a sustainable optimisation strategy where we continue to set challenging performance targets, particularly with regards to increasing your (the client’s) business revenue and overall market share.
My work ethic and values focus on Transparency, Adaptation and Inspection.
Transparency means that the progress of the work I am doing for my clients is visible to them at all times. It also means being responsible to their needs, setting clear optimisation strategies and using them to achieve results. I endeavour to earn my clients’ trust by listening to their requirements and creating solutions to achieve their objectives.
Adaptation means I adapt to any change in requirement by my client. I am forward looking: anticipating my clientâ€™s future needs, whilst at the same time being flexible when clients change their requirements. I also encourage my clients to make suggestions and creative ideas which they would like to see implemented, so that they feel involved in the process.
Inspection means I provide clients with regular updates about the current state of the work I am doing for them. This gives them insight into progress made so far and also allow them inform me about any changes they require.
I have real-world corporate (in-house) as well as agency background in Customer Experience, Agile Marketing, Web Analytics and User Research.
I have obtained a range of industry certifications, including being a Certified Analytics Professional (Google), User Experience Certified (Interaction Design Foundation), Certified Agile (Scrum) Project Management Professional (ScrumAlliance) and also Certified Digital Strategy Consultant (Smart Insights). My industry portfolio includes client website projects for FICO.com, Smith-nephew.com, PayPal.com and Timberland.com to mention a few.