Every team has its own culture and challenges in collaborating with other teams.  Our coaching sessions will enable you to develop a deep awareness of systemic issues and craft solutions. We provide  coaching sessions that create a culture of high performance.

Some marketing teams start with Scrum while others use Kanban or a mix of both frameworks. As part of the coaching engagement we deliver initial Scrum and Kanban trainings tailored to your team structure and context. The coaching process will take your team through the four team development phases:

  1. Forming
  2. Storming
  3. Norming
  4. Performing

It is important to be aware that the team development phases are not a linear, sequential process. We will provide the support you need to achieve high performance.

For the best chance of success, a top-down adoption of Agile that starts with leadership down to the teams. This will ensures leadership buy-in and involvement in the transformation effort. The goal of Agile marketing coaching is to increase the speed at which the team develops an Agile mindset.

One-to-one Agile Leadership Coaching

Our Agile marketing leadership programmes run for between 3 and 6 months with a minimum of 10 sessions. These coaching intervention is tailored to suit your need and availability.

Marketing Team Development

Team coaching is different to one-to-one coaching model. The number personalities combined with competing personal agenda makes the process more complicated. We work with marketing teams to improve communication, trust, alignment and team learning.

Listed below are some of what to expect from Agile marketing coaching:

  • One-on-one formal session with the CMO, Marketing Director and Team Managers.
  • One-on-one interviews with members of the marketing team.


To understand Agile in the context of marketing, kindly read:

After you sign up for a training or coaching engagement with us, we will arrange a 2 hour conference call. The focus of the discussion is gather your thoughts as input to the learning agenda.