The increasing number of distractions and complexity marketing teams deal with in the 21st century means that they are unlikely to achieve superior performance without agility. It is extremely important to create an environment that empowers marketing teams perform at their highest potential possible. Agile marketing is a powerful way to accelerate team performance by creating collaborative, high performing teams. As a coach, I work with CMOs and senior managers to understand distinctive challenges and opportunities facing their marketing teams in terms of strategy planning and execution. I bring a combination of Agile experience and marketing know-how to help them identify the combination of agile frameworks to meet their team’s needs and assessing their marketing team’s current ability to meet set objectives. Together, we create an agile culture that encompasses a mindset change, creation of team values and implementation of agile ways of working across their marketing team.
The coaching process starts with a series of coaching sessions with the CMO and other senior managers to prepare them for the process of upgrading the entire marketing team to an agile way of working. Through agile leadership training workshops and one-to-one coaching with senior marketing managers, I empower leaders with the knowledge of agile methodology that helps them develop an agile leadership style. I offer workshops (lasting between six weeks to six months, depending on the circumstances) to help CMOs identify gaps between where they currently are and where they want to be as agile marketing leaders, and then teach them the necessary skills to get there. Using workshops and other training tools, I work with the entire marketing team to build the group’s emotional intelligence as they engage in planning and executing marketing tasks.